Simone Horn has over 10 years’ experience in the tobacco industry and worked in several markets, including Norway, Estonia and Germany, before joining the company’s Global Duty Free department in 2010. Her career path has consisted of roles in Consumer Marketing, Trade Marketing, Business Intelligence and Category Management.

Simone is passionate about working in a multi-cultural environment, and understanding different nationalities’ needs and behaviours. She helps drive business development for Imperial Tobacco by translating these shopper insights into strategies for the category and customers in travel retail.