Joseph Francis Bihag – aka Jobi – is a man who believes in paying his dues, particularly to his work, which he does for 23 hours a day, most days. He calls it the Jobi Method of Advertising, and he has been refining it for the past 20 years.

The Jobi Method has proved to be highly effective and has helped Jobi win awards across every advertising discipline from Digital, Design, Direct, Shopper Marketing to Integrated Advertising.

He has worked with a number of multinational clients like Land Rover, Ford, HP, Citibank, Kit-Kat, Coca-Cola, Colgate-Palmolive, 3M, Harvey Nichols, La Senza, Virgin Atlantic, Gulf News, Warid Telecom and American Garden.

Jobi has managed various agencies throughout his career, among them Y&R, Intermarkets, Labstore and most recently Almost Impossible – a digital innovations company.

Jobi’s work has been honoured at Andy, Cannes Lions, D&AD, One Show, Clio, London International Advertising Awards, New York Festivals, Adfest, Epica, Effie, Dubai Lynx, Cresta, Webby, Graphis and Wolda.

In his free time, Jobi serves as an Advisory Board Member of the Department of Visual Communication at American University of Dubai and occasionally lectures at the top three Visual Communication schools in the United Arab Emirates – American University of Sharjah, Zayed University and the American University of Dubai.