Globally, social media continues to shape consumer behaviour, and the rise of m- and e-commerce is forcing a rethink of traditional retail. What does this mean for companies operating in the Middle East? How should brands and retailers adapt their strategies to better engage consumers in the region?
Retail and consumer expert Karl Nader, Partner at Strategy& (part of the PwC network) and the co-leader of the firm’s Consumer and Retail business in the Middle East, will share his insights into the rapidly-changing, increasingly youthful consumer base in the Gulf and Levant.
