This session of the MEADFA Conference will put the spotlight on innovation and initiatives that are creating excitement in the regional duty free & travel retail industry, and engaging travellers in new and imaginative ways. Among the initiatives featured will be a new, app-led pre-order service soon to be launched by Beirut Duty Free in partnership with Inflyter; a ground-breaking campaign by Dufry in support of the UN’s sustainability goals; plus ways in which Philip Morris International and others in the tobacco sector are helping to safeguard the sector’s future.
