Brands and retailers across the Middle East and Africa are adapting to radically different customer profiles, in part driven by the influx of tourists and travellers from East Asia. This session will study the emerging traveller in detail, with a particular focus on Chinese customers courtesy of an exclusive study for the MEADFA Conference presented by Counter Intelligence Retail Research Director Stephen Hillam. Also sharing their insights into the region’s most significant customer trends will be Shiseido Group Travel Retail Europe Middle East and Africa General Manager Olivier Decazes and Habanos Vice President José María Lopez.
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