In the age of the empowered consumer, everyone is a retail expert. Today’s consumer has more choices than ever for both convenience and inspiration. Great technological leaps forward bring both benefits and problems for businesses today. In this final session, the MEADFA Conference will hear from business and branding expert Professor Samar Baqer of Kuwait University’s Entrepreneurship and Innovation Unit, who will offer her insight on effective branding and how to target young customers in an ever more complex market.
