The merging of the physical and virtual worlds is set to bring new life to shopping. Retailers and brands are now viewing the metaverse as the future of e-commerce given that its potential to change how consumers interact with their products and stores is exponential.
While some major domestic retailers are taking early advantage of the metaverse, what are its implications for the duty free and travel retail industry? How will our market find its place in the metaverse?
With Kevin Alderweireldt, co-founder and CEO of creative tech company and Metaverse specialist Bureau Béatrice.
