This award recognizes organisations that lead with their marketing approach towards adaptable and customer-driven customer engagement. This award highlights the use of new and innovative platforms using dynamic innovative content to engage with consumers across the industry.

• Consistently demonstrates unique and relatable messaging across their marketing strategy.
• Considers various innovative marketing tools and platforms to drive their strategy effectively.
• Shows an established and proactive plan to promote the duty-free industry through targeted messaging, engagement, and sensitivity to the perception of the industry.