With nearly two decades of experience in the tourism industry, Marina Giuliano has dedicated over ten years to refining the intersection of retail and travel. She now leads Retail, Brands, and Media at ForwardKeys, where she leverages travel analytics to enhance global retail strategies and foster sustainable growth within global brands.

As an advocate for introducing innovative data-driven approaches in retail and travel retail to drive strategic decisions, her work includes helping companies anticipate market trends and transform how international travelers are targeted by integrating real-time travel data and insights. Marina’s tenure includes collaborations with top-tier consultancies and industry giants like L’Oréal and LVMH.

Educationally enriched with a specialization in “Circular Economy and Sustainability Strategies” from the University of Cambridge, Marina is passionate about pioneering positive change in the tourism and retail landscapes. Her motivation lies in reinventing decision-making processes within global brands and collaborating with industry leaders to set new benchmarks in travel retail.