Uwe Faber has worked for P&G for the past 15 years. He worked on diverse categories in DACH prior to entering the TR business. Initially responsible as area manager for UK/Ire, he later organized and led a Global Travel Retail Trade Marketing organization which largely determines P&G’s channel strategy. Following an interim Management assignment in the Middle East, Uwe was given Global Category Management and Shopper Insights responsibility for P&G Prestige Products.

Based in Geneva, he has developed a shopper based Category Management approach to the fragrance business that is being adopted by numerous top retailers around the world.

Combining shopper understanding and category POS data shared by retailers, he helps these to better profile their equity and win in their market place.