David Maddison heads up Initium Onboard’s Retail Partnerships Division. Previously, he was the International Sales Manager for BAA’s Airport Express Alliance, the trade sales and marketing alliance for the Heathrow and Gatwick Express Air-Rail links and was responsible for the concept and successful implementation of “virtual” stock free in-flight sales activities of both services with major airlines operating into London. He has spent over two decades in the aviation industry, much of that time with Qantas Airways and OAG.