What is the story behind the success of duty free in the Middle East? How have the retailers and airport authorities positioned the duty free offer in the region? What is influencing such rapid growth in the region? René Carayol will explore some of the secrets behind the industry’s rapid growth in the region, analysing some of elements which have lead to such a strong “duty free brand” in the Middle East and how retailers, airports and suppliers can help position the industry to travelling consumers to further enhance performance in the years to come.
