Dr. Bernard Creed is a qualified Certified Public Accountant (CPA) with over 30 years of experience living and working in Ireland, Scotland, Bahrain, Dubai, the Dutch Antilles and the United States.

His career has seen him work in Textile manufacturing, Telecommunications, Private practice and the Travel retail business. Bernard has over 20 years’ experience working in the duty-free industry, having previously worked for Bahrain Duty Free (1998-2001) and for Dubai Duty Free (2001-2007).  Bernard returned to Dubai Duty Free in May 2010 to head up the Finance Department as Finance Controller and was named Senior Vice President – Finance (Retail & Leisure) in July 2016.

In addition to his CPA qualification, Bernard holds a Masters degree in Business Administration, along with a Doctor of Philosophy (PhD) degree for his work on customer behavior and purchasing patterns in an airport retail environment. Bernard is a former Chairman of The Irish Business Council in Dubai and a current Treasurer of the Middle East and Africa Duty Free Association.