Roger has worked in Travel Retail for the last 15years and has over 23years experience in the drinks industry. As the former General Manager of Diageo Global Travel he played a huge role in the commercial & brand transformation leading Diageo to their highest ever TR share.

He is now the Managing Director of Organico Travel Retail and leads the RTM distribution business across the Middle East, Indian Ocean & Africa – Organico are the exclusive Travel Retail distributors for William Grant & Son’s and Samsonite across the region.

Organico also distribute and execute on behalf of brand owners such as Diageo, Pernod Ricard, Bacardi, Beam Suntory, Whyte&Mackay across 50+ Travel Retail locations in Africa/Middle East and supply the largest Military and Diplomatic customers in the region.