A Norwegian citizen and graduate of the French ESSEC Business School, Dag Rasmussen joined Lagardère Travel Retail in 1988 as International Business and Financial Controller. In 1991 he was promoted to Finance and Organization Director at Press Shop in Brussels, then joined AMP, the Belgian press distribution company of the Group, before becoming its General Manager in 1996.

In 1999 he was appointed Chief Operating Officer of Lagardère Travel Retail. In this capacity he supervised the companies of the Group located in northern and central Europe, and more recently, in the rest of Europe and in North America.

In 2011, he became the Chairman and Chief Executive Officer of Lagardère Travel Retail.