Dr. Peter Mohn (42) graduated as a Psychologist and earned a Ph.D. in Business Psychology at the University of Göttingen, Germany. Peter is of Norwegian origin, has lived in Denmark, Belgium, The Netherlands, Finland, UK and Germany and lives in Switzerland since 2002. Peter has been working for various leading global market research agencies since 1993 and has been in top management positions since 2000. He has been specializing in Travel Retail research since 2004 and consults various leading brands as well as shop operators in this field.

Based at Lake Geneva, m1nd-set is specialized in Travel Retail and Airport marketing research & consulting on a global basis. m1nd-set conducts consumer research at airports, at border shops, on ferries and cruises on over 60 markets worldwide for global Travel Retail brands as well as operators, airports etc. m1nd-set conducts quantitative and qualitative research on many different subjects, such as Travel Retail shopping motivation & behaviour, mystery shopping, brand awareness and evaluation, price elasticity (conjoint surveys), promotion effectiveness, observation of shoppers, travel retail exclusive product testing, segmentation surveys etc.