Erik was born in Rotterdam in 1966 and graduated Business Economics in 1989 at the Erasmus University. He accumulated huge commercial strategic experience during positions at companies as Foot Locker, Levi Strauss and Asics, as well on retail as on the wholesale part of the business. Erik moved into travel retail with Dufry Eurasia, based in Sharjah U.A.E., in June 2007. At present time, Erik is leading Dufry’s operations in the Middle East, India and Asia Pacific, where his main focus has been, is and will be, people. It is all about people. Erik believes that if you are able to keep your people productive and happy, you will go a long way!