Frank CORTES
Director of Public and Commercial Venues Management, King Salman International Airport
Frank Cortes is a seasoned expert in the airport industry with extensive experience in aviation and commercial management. He currently serves as the Director of Public and Commercial Venues Management at King Salman International Airport, where he leads the strategic development of commercial spaces and real estate assets within one of the most significant airport projects in the Middle East.
Frank has deep expertise in travel retail, particularly in the development and management of duty free and other commercial spaces in major international airports. His insights into culturally appropriate consumer behaviour, retail optimization, and brand partnerships have led to significant growth in airport retail revenues.
He serves as a key representative for King Salman International Airport at prestigious global industry events like TFWA in Cannes and Future Travel Experience, where he shares his strategic vision for the future of airport retail.
Before his current role, Frank held positions focused on asset commercialization and the expansion of retail spaces, where he successfully enhanced customer experiences and boosted profitability with brands, retailers, and airports. He holds a bachelor’s degree in business administration and management with a minor in diversity, inclusion, and interculturality, and he continues to sharpen his expertise in commercial strategy and aviation-related venues.
PRESENTATION