A former president of MEADFA, John Sime is Vice President Retail Services at Emirates Airline, one of the world’s fastest growing airlines.

John has been employed by Emirates since 1997 and is tasked with the development of the company’s onboard retail programme and the operation of a global rewards platform for Skywards members.

Before joining Emirates John held positions with several major duty free operators, including Aer Rianta International and Harding Bros. John has worked in most duty free retail environments, including ferries, cruiselines, airports and airlines.