Manuel González is the Global Marketing Director for Travel Retail at Beam Suntory, a world leader in premium spirits. In his current role, Manuel oversees all the brand management and marketing activity of the entire Beam Suntory portfolio with a global scope for travel retail. In the last five years, he has managed to accelerate the brand building function with a special focus on innovation, and more recently Beam Suntory’s elevated shopper experiences at luxury boutiques.

With over fifteen years of experience across different industries, Manuel is a seasoned marketing expert in domestic, international and travel retail. Besides brand management, Manuel is also passionate about digitalization and sustainability, and is keen to drive this critical agenda and contribute to internal workstreams to generate a positive impact for the company and for society.

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