Nisreen Shocair has been the President of Virgin Megastore for the Middle East since 2006. Virgin Megastore Middle East is a leading entertainment brand and retailer in the region, synonymous with youth, trends, entertainment and culture. Nisreen has been instrumental in building the Virgin brand across the region by incorporating local and international consumer trends into one shopping experience.

Before joining Virgin Megastore, Nisreen held positions at Sony Music, Bertelsmann AG and Hearst Entertainment. She has extensive experience within the music, publishing, licensing, digital and retail sectors.

Nisreen holds Masters degrees in Business Administration from both London Business School and Columbia University, and has a global perspective on business, having lived and worked in New York, London, the Middle East and Africa. She is on the advisory board of several digital and environmental start-ups.

Nisreen was awarded Female CEO of the Year by CEO Middle East in 2011 and Businesswoman of the Year by Women in Leadership in 2011. She was ranked 35th Most Powerful Arab Woman 2012 by CEO Middle East Magazine and the 104th World’s Most Influential Arab 2012 by Arabian Business Magazine.