Providing brand owners and their retail customers with innovation, strategy and design for over 20 years, Robert is the joint Managing Director of dc-activ; one of Europe’s most respected retail activation agencies.

Robert has worked on projects across the world in all channels for clients including Nestlé, Estée Lauder, Colgate, Diageo, Coca-Cola, Tesco, M&S and Imperial Tobacco.

Over the past 3 years, Robert has been credited for building and ensuring the success of dc-activ’s travel retail business unit. As Nestlé ITR’s lead activation agency, he has worked closely with Alan Brennan and his team to develop the industry-leading Perfect Store™ initiative.

Using his wealth of experience and the very latest in design technology, Robert is able to provide his clients with an unparalleled competitive edge in the ever- changing, fast-developing travel retail industry. His drive and determination has ensured that many of the activations actually land in-store, with results that continue to delight retailers and their shoppers.