Robin Goh is Assistant Vice President (Corporate Communications) at Changi Airport Group (CAG), the manager and operator of Singapore Changi Airport. In his role, Robin co-leads the day-to-day engagement strategies and publicity roadmap of Changi Airport and its “Fans of Changi” social media assets.

Having set the benchmark for delivering a first-class travel experience, Changi Airport’s social media blueprint encapsulates the Changi Experience via various digital platforms to keep its online community engaged and to extend its reach to new audiences. Through a myriad of social media strategies, “Fans of Changi” continually keeps an active conversation with travellers and aspiring travellers to sustain interest in the brand, yet at the same time building advocacy for Changi Airport.