Stefan is responsible for repositioning Giorgio Armani as an Haute Couture global brand by capitalizing on its high notoriety, its femininity and its selectivity, while at the same time boosting Designer’s fragrances such as Viktor & Rolf or Ralph Lauren and recruiting new consumers to the luxury world with Diesel and Cacharel.

Prior to this assignment Stefan Dembinski was the head of L’Oréal Luxe in Poland developing extensive partnerships (eg. Sephora, Douglas…) and establishing new ways of doing business using the power of the supplier’s brand and the power of the distributor to increase the penetration and transformation rate.

He first joined L’Oréal 18 years ago, when he was part of the pioneering team which convinced duty free retailers to enrich their offer with a whole new offer in mass market; first in Europe and Middle East than creating and developing L’Oréal Paris in the Americas. He successfully helped establish L’Oreal Paris as a key brand in skin care and make up, giving retailers a wide portfolio to attract new customers and increase penetration rates.