Suzie Wokabi is the creator of Kenya’s first make-up and beauty brand, SuzieBeauty, and a trailblazer in creating a bespoke product for the African woman, by an African woman. Soon after graduating from university in the US, Suzie was trained by MAC Cosmetics and completed an intensive Media Make-up certificate course at the Award Studio Make-up School in Los Angeles. She worked in New York within the fashion and beauty industries from 2001 until 2007, when she returned to her hometown of Nairobi, Kenya. She began creating her make-up/ beauty brand in early 2009 and officially launched it in December 2011.

SuzieBeauty products are designed to be affordable, high quality, and tailor-made for the unique needs of women living in the African climate. At the end of 2015, the brand was acquired by The Flame Tree Group, with a view to increasing its reach and presence within Africa and beyond.

To date, Suzie’s work has been featured in countless magazines and TV shows. SuzieBeauty sponsors most major fashion events including Fashion & Beauty Expo (FAB), Nairobi Fashion Market, Samantha Bridal Expo, Miss World Kenya, Kenya Fashion Week and Hub of Africa Fashion Week in Addis Ababa. Suzie was featured as one of Kenya’s leading business people in 2013 in Msafiri Magazine (Kenya Airways Inflight) to tie in with Kenya’s Golden Jubilee of Independence, and awarded the Msafiri Business Award for Health & Beauty.

SuzieBeauty products are readily accessible online and in retail outlets across Kenya and in Uganda, Ethiopia and Cote D’Ivoire. Additionally, the company has established a seasonal school in Kenya for aspiring local make-up-artists.