Vrinda Singh is a self-confessed digital evangelist and travel geek. She is part of Google’s Travel team in the Middle East and North Africa, where she helps the region’s biggest travel companies win new customers and prepare for a digital future. She is especially interested in understanding consumer behaviour in a region that is home to perhaps the world’s youngest and most digitally connected population. She regularly writes for Think With Google, Google’s go-to resource for insights, trends and research in digital marketing.

Prior to joining Google, Vrinda spent more than three years at strategy consulting firm Bain & Company, and went on to work with several Indian start-ups, ranging from online food discovery to public art.

Vrinda holds an MBA from INSEAD, and was also a recipient of the INSEAD Diversity Scholarship.