Spending via blockchain in the Middle East and Africa is expected to double in the coming years, according to the International Data Corporation. The database technology behind cryptocurrency bitcoin is gaining ground, driven by the need for organizations to improve efficiency, agility, security and transparency. Blockchain is also predicted to be a weapon against counterfeit goods.
The MEADFA Conference will hear from one of the region’s experts on blockchain and bitcoin, and author of “The Bitcoin Standard: The Decentralized Alternative to Central Banking” Dr. Saifedean Ammous, Professor of Economics at the Lebanese American University and Columbia University. Prof Ammous will evaluate the potential of blockchain technology and how it will both assist and disrupt the world of retail.
