Customers today expect more from brands than just product, and shoppers in the Middle East and Africa are no different. Issues such as sustainability and well-being are increasingly influential in the choices consumers make. How are our market’s leading brands adapting to this fundamental change in customer behaviour? This session will feature some of the travel retail industry’s leading brand-owners to explain how they are changing their approach to remain relevant.
This session will feature John McDonnell, Managing Director International of Tito’s Handmade Vodka, and Karl Marnane, Director of Sales at Butlers Chocolates.
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