As MEDFA becomes MEADFA, this session will focus on deepening the industry’s understanding of the African consumer. Delegates will hear from one of the co-authors of an influential recent report on growth opportunities in Sub-Saharan Africa, while the head of one of Africa’s largest airport groups will explain how they are catering for the new wave of affluent, brand-conscious consumers.
Speakers:
Former Accenture South Africa Strategy Lead Grant Hatch,
Federal Airports Authority of Nigeria CEO George Uriesi
