According to the confirmed 2017 sales figures from Generation Research, the inflight market is back into growth after several years of decline. The Middle East and Africa regions are home to some of the airlines driving that growth, although familiar challenges remain – notably, how can the inflight sector provide a truly differentiated retail experience for increasingly sophisticated consumers? This session will feature insights from Middle East Airlines Director of Purchasing Mounir Seifeddine and Qatar Duty Free Vice President Thabet Musleh.
