Last year in Bahrain, delegates at the MEADFA Conference heard a blueprint for creating a more sustainable and equitable travel retail industry in the Middle East & Africa. Since then, sustainability has risen up the agenda for every company in the travel ecosystem, and the issue’s importance to the end consumer cannot be overestimated.
In this session MEADFA’s Sustainability Lead, Dubai Duty Free Senior Vice President Bernard Creed and Lagardère Travel Retail CEO Saudi Arabia Munif Mohammed will update delegates on the progress made and the challenges ahead.
