Millennials in the Middle East

Over the next decade, Millennial travellers (born between 1981 and 1995) will enter their peak earning and spending years.  Their behaviour, choices and priorities are fundamentally different to those of their parents. What does their emergence mean for the duty free & travel retail industry in the Middle East?

Google Dubai Senior Industry Analyst Vrinda Singh is a travel expert for the tech giant and author of Winning the Middle East Millennial Traveller, while Elena Nikolova is the creator of award-winning travel blog for Muslim Millennials, muslimtravelgirl.com. Both will share their insights into this vital generation of travellers.