Social media remains a tool that is relatively under-used by companies in the duty free & travel retail industry. In this session we will explore case studies of new media strategies that are engaging the consumer in new ways, with contributions from two of the companies that are breaking new ground in this regard: Changi Airport Group and Virgin Megastore Middle East.
Featuring contributions from Virgin Megastore Middle East President Nisreen Shocair and Changi Airport Group Assistant Vice President (Corporate Communications) Robin Goh.
