The customer profile in the Middle East is more diverse than ever, as travel to and from markets such as Iran and Indonesia becomes more accessible. In this session Counter Intelligence Research Director Stephen Hillam will present an exclusive new study for MEADFA, including details on key travelling nationalities in the Middle East, spending levels, purchase drivers and rates of footfall and conversion. Based on direct interviews with recent travellers, the study will offer a complete picture of retail behaviour and perceptions among today’s travelling consumers in the Middle East.
